The overall charter of MCRB&MSL was and is "towards prosperity of the farmer through co-operative methods and an accent on best practices". With a very clear need to establish a co-operative, the 14 villages were chosen for proximity, irrigation backwardness, non-availability of resources, electricity etc.

MCRB&MSL believes that its members' investments in the co-operative is the major reason behind the co-operative ability to stay sensitive to their needs and highly accountable to them. Adequate care has been taken to ensure that every member builds his savings in the society and therefore its financial base is wide and strong. In fact, apart from individual and institutional savings, in the early days every member used to contribute towards share capital, thrift and a building fund – in proportion to his need from the cooperative.

MCRB&MSL also believes that it cannot take its members for granted and nor can they look at it as a welfare organization. It has taken utmost care to ensure that it created surpluses every year and has also added a limited dividend of 15% and 9% interest on thrift deposits to members share capital every year while managing to protect capital of members against inflation.

With a clear accent on the belief that home is where the heart is, MCRB&MSL takes its members who are agriculturists, have their own land and reside in one of the 14 villages. Even all of employees are from the same villages and are kith and kin of the members.