From
the very days of inception, led by the pioneering
vision of the Founder, Sri Vishwanatha Reddy,
the society has always realized that there
is only one way to produce a significant
increase in the financial returns of its
members and that is through aggressive marketing.
In keeping with this mindset, the society
offers a number of marketing services to
its members, basically aimed at eliminating
middle men, procuring the best rates for
the produce of members and value addition
to the produce through processing.
One of the main benefits to the members
is that the produce is purchased in the
villages at their door step, stored in the
villages itself (the society has godowns
in each of the 14 villages). This not only
saves time but also the transportation cost
to the members.
The society’s marketing services
are unique and are beneficial to the members
in that the produce from the members is
purchased at a higher rate than the market
and either partly or fully adjusted to the
loan outstanding of the member. This has
many advantages like
- Member gets higher rate than the market
- Saves transportation costs to members
- Saves storage costs to members
- The credit history is maintained well that
will help the member in subsequent loans.
The society’s marketing services cover
related activities like
Purchase of paddy from members
Processing of this paddy at the society
owned Rice Mills into rice that is sold
in the market
Purchase of cotton from members
Ginning of the cotton at society owned cotton
ginning plants and then selling it in the
market
Purchase of Maize from members
Selling this Maize in the market at favourable
prices
Production, processing and marketing of
paddy seed.
The intervention of the society for welfare
of members through its marketing services
is one of the main reasons for the agrarian
prosperity in these 14 villages. For instance,
when the society purchases the paddy produced
by its members, stores it, processes it
and sells it in the market, members make
significant savings in time, weighment,
grading and transport. Moreover, they are
paid a bonus on the prevailing market price
for their produce! The bonus is given at
45/- per quintal on Paddy, 50/- per quintal
on paddy seed and 100/- per quintal on cotton.
The society owns a raw rice mill plant
and a par boiled rice mill plant (Satake
technology, Japan) for processing activities.
It also has more than 32,000 metric tones
of storage space, a fleet of 6 trucks and
1 tractor, 2 modernized seed processing
plants with a capacity of four tones each
and a cotton ginning plant.
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