The
cooperative, in keeping with the tradition,
has embarked on a number of new initiatives
for the benefit of the members of the society.
These initiatives, on the top of the existing
ones, not only help in providing better
service to the member but also help the
society to track its performance. The new
initiatives are
Information Technology
Farmers Information and Training center
Upgraded technology in Rice mills
Information Technology
The activities of the members of the society
are closely linked to the banking activities
and majority of transactions are routed
through kind, which is a unique characteristic
of the society. The society processes more
than one million financial transactions
in a financial year which includes all the
banking and trading activities of the society.
Large number of transactions and the fact
that this deals with the hard earned money
of the members necessities that the bank
develops a fail proof system which keeps
track and accounts for these transactions.
To take care of the above, the society
has embarked on a massive computerization
project with the following objectives.
100% automation of all banking activities and meet the critical operational
and information requirements of other business entities
Provide member service and timely MIS to the management
Develop operational standards that would bring pride to both the
staff and members of the society
Build an integrated coherent system with adequate audit trials
Simplify business procedures, reduce operating costs, increase the
speed of operation and provide live information to the management
Upgraded technology in rice mills
The penchant to use new technology for
the benefit of members is never dying in
Mulakanoor society. The society has invested,
not only in information technology, but
also in the rice mills. The society has
recently upgraded its old par boiled mills
to new technology called Satake technology
from Japan. This upgradation has cost the
society more than INR 2 crores. The members
would benefit from the better output from
the mills in terms of finer rice and better
quality to suit exports to other states
in India and international markets too.
Information and training center
In keeping with the spirit of cooperative
and taking further the initiatives taken
by the society to help the members and improve
the standard of living of the members, a
Farmers Information and Training Centre
has been established within the cooperative
for the benefit of the farmer members.
The society leaves no stone unturned in
exploring the areas that are beneficial
to the members and this initiative is one
such example. The farmer members benefit
immensely with this initiative wherein agriculture
and market related inputs are provided to
them at No cost. Training on latest farming
techniques is also provided which the farmers
can use to improve the productivity. The
information center is manned by agriculturists
from within the society and external experts
on a regular basis.
MRB&MSL has been using technology for
the benefit of the members. e-sagu and IFFCO
kiosks are the standing examples of internet
technology being used at grassroots. E-sagu
initiative helps farmer members to post
any problem/query to the concerned authority
or scientist directly. The problem is analyzed
and a reply is sent to the farmer answering
his queries. This saves lot of time and
cost in terms of travel and lost wages to
farmer. The society bridges the gap between
the experts and the needy farmer.
IFFCO kiosks are setup by MCRB&ML in
association with IFFCO to help farmers access
technical and market related trends. These
kiosks are equipped with touch screen systems,
which can be accessed in vernacular language.
The kiosks are also supplied with testing
facilities to test soil samples that help
farmers to identify the deficiencies in
the soil and accordingly required inputs
can be used to maximize the yield.
Correct information at the right time is
what is required for the farmer members
in this remote place and this is what we
ensure they will get through our Farmers
Information and Training Centre.
